51 East - Boutique

Exquisit boutique on 1000sqm for accessories in Lagoona Mall Doha, Qatar.

For 51 East, one of the leading luxury retailers in Qatar, Dobas has developed a boutique that invites to discover. The sales area of 1000m2 was segmented into spatial units and tailored to the corresponding range.

In cooperation with the textile designer Claudia Caviezel, a central mural was created, which is reflected in various locations in the boutique as a  backlight eye catcher.

Especially for this project, Dobas has developed a shelving system with integrated power supply so that the display shelves equipped with light can be freely moved and exchanged.

High-quality materials and surfaces reflect the value of leather goods and accessories and generate an unmistakable character.


Concept, planning & execution

Dobas AG


  • International Property Awards 2018/19
  • Architecture MasterPrize 2018: Honorable Mention in «Interior Design / Retail»

Media Reports

AN INTL Shopfittingmagazine, 2018/1 – Read Article

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