51 East by Darwish Holding – Exhibition stand


Exhibition booth for high-end watches and jewellery 650m2 at the Doha Jewellery and Watches fair.

Dobas created an imposing 650m2 stand for the trade show appearance at the Doha Jewellery and Watches fair. In addition to the customer's own brand, three areas were designated for high-end brands, which were executed in the corporate design of the brands.

The outer shell consists of an irregularly arranged framework of three tonal different woods. The upward sloping facade is inspired by the traditional architecture of the region and makes the structure appear light.

Inside, visitors can enjoy a spacious room experience with a ceiling height of four meters.

The wall cabinets are designed so that the interior walls inclined toward the base of the vitrine, accentuating the object displayed. Differently colored showcase linings create pockets of interest in this extensive exhibition stand.


Concept, execution planning & realisation

Dobas AG


Zoom VP GmbH, AT-Vienna

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