Bucherer – Department Store Boutique
High-end watches and jewellery on 650sqm in the prestigious shopping mall Illum in the heart of Copenhagen.
For Bucherer AG, Switzerland, Dobas was invited to create a new department store concept which has now been introduced at Illum Copenhagen, Denmark’s most prestigious department store. On a surface of 650m2 customers are introduced to the world’s most luxurious watch and jewellery brands, presented in an elegant ambience.
Besides a central main sales floor Dobas created designated areas for shop-in-shop concepts, allowing exquisite brands to showcase themselves with a touch of their own corporate design.
In the development of this new Bucherer department store concept Dobas created an elegant as well as a functional interior that is friendly and open, but at the same time allows for discreet customer advice in designated areas. The circulation areas are designed for high customer traffic in order to accommodate for the over 6.5 million annual visitors.
Concept & execution planning