Bucherer – Pop-up Store


Pop-up store concept for watches and jewellery on 100sqm in a luxury shopping mall.

We created a pop-up concept for high-end watches and jewellery that could quickly be installed and dismantled. Accordingly we kept a horizontal display philosophy and avoided vertical, wall mounted presentation.

The design language of this pop-up concept is clearly different to the customer’s corporate design. We chose a «louder» design language to create a bigger presence during the short lifespan of the boutique and to attract the clientele.

The concept of the loose furniture allows moving the units easily and re-arranging on a new footprint.


Concept & execution planning

Dobas AG


Zoom VP GmbH, AT-Vienna

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