Swiss Lion – Multi-brand boutique


Multi-brand boutique for high-end watches on 2120 meters above sea level.

Dobas realized a multi-brand boutique for high-end watch brands on mount Pilatus, on 2120 meters above sea level.

The aim was to bring the breathtaking view of the Alps in harmony with the brand visuals and to create a relaxed atmosphere.

Customer traffic takes place in waves, ie. when a gondola arrives, there is a greater amount of traffic, so the layout had to take this circumstance into account and allow for sufficient circulation space.

The design of the boutique sets a framework in which every brand has its own corporate design to some degree. Uniform sales counter with individual brand lining ensures that subliminal uniformity in size and light temperature is maintained.

One of the biggest challenges was the logistics at this altitude, so all materials had to be air lifted by helicopter.


Concept, execution planning & construction coordination

Dobas AG

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