Schweizer Maler Gipser SMGV
Exhibition booth for the professional association on 120sqm at the trade show Aplitech, Lucerne.
In collaboration with Kuster & Frey, this trade fair information platform was created for the Swiss Painters & Plasters Association.
The focal point of the exhibition stand were the large-format pictures of the paint and plasterer working tools, which were staged in large niche furniture units. The pictures accompanied the communication campaign of the association in advance.
The simply held stand, exclusively in white, lived through the fine shades of white, which were produced by warm and cold artificial light. The image worlds set the only splash of color and thus stood proud from the rest.
Execution planning & realisation
Kuster & Frey Horw