Dusak Hodinář & Zlatinik – Flagship-Store

High-end watches and jewellery on 220m2 on the prestigious shopping mile Na Prikope in the centre of Prague.

For Dusak Hodinář & Zlatinik, Prague, Dobas created a new watch and jewellery flagship store on the prestigious shopping street Na Příkopě in the centre of Prague. On over 220m2 the customer is welcomed to a world of luxury.

The ambition of Dobas was to create a corporate design language for the company Dusak, allowing to host famous brands in a posh atmosphere. The front section of the boutique is dedicated to high-end jewellery brands, accordingly more feminine colour compositions were chosen, finalizing in a secluded lounge corner with an impressive chandelier designed by Lasvit, a renowned Czech glass company.

The back section of the boutique is dedicated to watch brands. This section of the boutique is treated in a more masculine manor, based on the clientele for men watches. Each brand was provided with a specific space following certain guidelines to assure a harmonious appearance. The watch hall is enriched with decorative ceiling elements, created by Lasvit to loosen up the geometric layout and to generate playful reflections on the recessed ceiling.


Concept & execution planning

Dobas AG

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